All coffee is roasted, no matter what kind of coffee you drink… whole bean and ground. This roasting process heats the coffee bean and caramelizes the sugars in coffee. It is this roasting process that creates the flavor degrading gas that robs your coffee of its freshness. Coffee is perishable much like fruit, milk or bread and keeping coffee fresh is very important. Without a freshness valve coffee can not be kept fresh. To learn more about how to keep coffee fresh check out our web site!

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